Share our pledge of the month to help make the world taste a little sweeter.
Writing says more. That's why I pledge to send someone I love a letter written with my very own hands this month via http://www.johnaltman.org
Getting an email from someone is nice. Especially if you like them (a lot). But getting a letter or a postcard from someone you like is even better. Even if what you say is dull as ditchwater and you can't even read your own handwriting, it's the thought that counts.
We'd like to invite you to send someone you love a letter this month. Every tenth person who shows us a letter or postcard they've sent someone will receive a handwritten letter from John himself. True story. So get writing!
How we met John
Unless you’re one of the lucky few to have had the pleasure of his company, you could be forgiven for wondering just who on earth John Altman is. We wondered exactly the same thing when we first met him on Baker Beach, San Francisco. Back then, he was just a man with a beard and an infectious grin strolling along the beach with a tray of cookies, wearing nothing but an apron and a pair of dog-eared flip flops. We were entranced. Especially after he offered us a cookie.
It might have been the sun, it might have been the gentle sea breeze, it might have been the intense combination of melted butterscotch and freshly squeezed grapefruit, but John’s were the best cookies we’d ever tasted. So damn good, we had to ask him if we could take them home with us. ‘Sure dude’ he said, ‘spread the love’.
John invited us to spend a few days with him at his place. He baked, we ate and then — not long before we parted — he gave us the recipe for his cookies along with his blessing to make them around the world. His gift showed precisely the measure of the man to pass on his life’s work to us and ask for nothing in return except to make other people’s lives better. John had asked us to “spread the love.” So spread the love we did.
Since those carefree days in San Francisco, we’ve tried to follow John’s exhortation in every part of our lives.
Cookies for sale at
Marqt
Deen Supermarkten
Coffee Company
Independent cafés & stores across NL
About the organisation
The John Altman Organisation
exists to carry on John’s work
in his absence and spread the love across the world.
We do this by creating things that make the world a better, happier place and have as little impact
on the environment as possible.
We like to think that’s what
John would have wanted.
The 3 principles
There are three founding principles that govern everything we do:
What would John do?
That is what we ask ourselves before we make any decisions. We don’t always know the answer to everything. But when we think of John, we know where to start looking for answers. And if, even then, we can’t find those answers, we just go and bake some cookies.
Spread the Love!
Dude. We want to make the world taste better for everyone. So we make things - cookies, wine - that are made for sharing and bringing people together. Lovely, I’m sure you’ll agree.
100% Good, not Perfect
We love the environment, but we're not 100% good for it. Yet. So although we've already improved a lot in the last year, we're still looking for ways to be better.
Here's a list of what we're currently doing to minimize our impact on the environment and what we'd still like to improve.
In the meantime, we welcome any suggestions for any way to improve our operations. If you have any, please send them to us at ilovetheplanet@johnaltman.org And if it works, you'll receive a lot of love, cookies, and a shout out on the packaging.
Contact us
The John Altman Organization
john@johnaltman.org
+31 (0)20 3306464
Production & Sales (cookies)
els@johnaltman.org
+31 (0)186 629001
Press
welovepresspeople@johnaltman.org
+31 (0)6 3306464
Pressdoc
http://the-john-altman-organization.pressdoc.com
